Twitter is considering offering a paid
version of its service, the company confirmed Thursday.
The paid version, geared to power users,
would feature a number of enhanced features made available in the Twitter-owned
app Tweetdeck. It would not supplant the current version of Twitter.
The
company is still determining what features it would include in such a product,
and is surveying some users to figure out what features they’d be most
interested in.
“We’re conducting this survey to assess
the interest in a new, more enhanced version of Tweetdeck,” a Twitter
spokesperson told BuzzFeed News. “We regularly conduct user research to gather
feedback about people’s Twitter experience and to better inform our product
investment decisions, and we’re exploring several ways to make Tweetdeck even
more valuable for professionals.”
Twitter is not currently developing the
product, and it would continue to offer a free version of Tweetdeck if it
decided to roll the paid product out. The survey used language describing what
the product “will be,” making it seem like an inevitability.
“This premium tool set will provide
valuable viewing, posting, and signaling tools like alerts, trends and activity
analysis, advanced analytics, and composing and posting tools all in one
customizable dashboard,” the survey said. “It will be designed to make it
easier than ever to keep up with multiple interests, grow your audience, and
see even more great content and information in real-time.”
Twitter is trading far below its IPO
price and is struggling to grow its revenue, so a subscription product for
power users could be one method to squeeze some cash out of those who get the
most out of the platform.
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