The world's biggest mobile messaging
service could soon allow tens of millions of users to send each other something
other than photos, videos and emojis -- money.
WhatsApp
is targeting India, its biggest market, for a possible move into online
payments. The Facebook-owned messaging giant is hiring an executive to
head digital payment efforts in the South Asian nation.
The new
position -- "digital transactions lead, India" -- is based at Facebook (FB, Tech30) headquarters
in California but will involve helping Indian customers "with inquiries
related to digital transactions," collaborating with banks and helping to
"scale global support for digital transactions on WhatsApp."
With
over 200 million monthly users in India -- a fifth of its total user base --
it's no surprise WhatsApp has chosen the country for its first foray into
digital payments.
"India
is an important country for WhatsApp, and we're understanding how we can
contribute more to the vision of Digital India," said a company
spokesperson "We're...continuing to listen closely to feedback from our
users."
The
spokesperson would not comment further on the digital payment plans, but an
Indian tech news website, The Ken, cited sources with knowledge of the
matter as saying the service could be launched within six months.
The
popularity of online payments has soared in India since Prime Minister Narendra
Modi banned all 500 and 1,000 rupee notes last November. The shock
decision, which took 86% of the country's cash out of circulation, led to a major
boost not only for digital payments providers but also for the
government's own payment platforms.
Familiarity
with those platforms -- the Unified Payments Interface (UPI), Bharat Interface
for Money (BHIM) and India's national biometric identification program
Aadhar -- is listed as a requirement for the new WhatsApp job.
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