Apple is no longer China's favourite
phone manufacturer.
The Silicon Valley giant has dropped out
of the top three best-selling phones in China, according to new reports
compiled by market researchers International Data
Corporation (IDC) and Counterpoint
Technology Market Research. Thankfully, it remains in the top five.
Analysts have seen Apple pushed out by
Chinese brands Huawei, Oppo and Vivo since
last year. The brands account for one in every two phones purchased
in China. Globally, Apple
and Samsung snagged the top two positions in IDC's report on the global phone
market share last week, with Huawei, Oppo and Vivo hot on their heels.
While Apple has long enjoyed popularity
in China and consistently maintains a presence in the top 10 list, it has seen
declining sales in recent days. Counterpoint's industry analyst Neil Shah
suggested it could be due to "iPhone fatigue" -- that is, existing
users may not be upgrading "fast enough" to newer iPhone models. IDC
previously attributed the reason for slowing sales to Chinese consumers waiting
for Apple to unveil the next iPhone. Apple CEO Tim Cook expressed similar
views at
an interview on Wednesday.
Samsung isn't doing well in China either
-- the South Korean maker of the recently launched Galaxy S8 and S8
Plus came
in at the sixth place. It
leads the market in India however, taking 26 percent of the
pie.
Ada Xu, Global PR Director of Huawei's
Consumer Business Group, said the growing demand for Huawei's phones can be
attributed to the company's "pursuit of innovation across technology and
design."
Apple declined to comment.
No comments:
Post a Comment